Design essentials of the hottest tea packaging

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Key points of tea packaging design

release date: Source: China Design Editor: Arnold browse times: 8325 copyright and disclaimer

core tip: tea packaging is the key to ensure the quality of tea in the field of purchase, sales, storage and circulation. A beautiful and unique tea packaging can not only give people the enjoyment of beauty, but also directly stimulate consumers' desire to buy in today's constantly emerging supermarkets and changing sales methods, So as to achieve the purpose of promoting sales and play the role of silent salesperson

[China Packaging News] tea packaging is the key to ensure the quality of tea in the fields of purchase, sales, storage and circulation. A delicate and unique tea packaging can not only give people the enjoyment of beauty, but also directly stimulate consumers' purchase today when supermarkets continue to appear and the sales mode has changed. The upper beam of the experimental machine is equipped with a conditioning screw to regulate the desire to buy, so as to achieve the purpose of promoting sales and play the role of a silent salesperson. Good tea packaging has collection value and can also be reused as reusable packaging. It not only saves resources, but also promotes tea culture. A good tea packaging design must have a good foundation. Tea is the most essential thing of packaging, that is, how to maintain the quality of tea so that it does not deteriorate. Only by fully understanding the characteristics of tea and the factors that cause the deterioration of tea, can we choose appropriate materials according to these characteristics and make reasonable use of them, so as to achieve perfection. Especially for pure natural, pollution-free green food, we should strengthen the awareness of environmental protection and meet the needs of people to return to nature

the characteristics of tea are determined by the physical and chemical components and quality of tea, such as hygroscopicity, oxidation, adsorption, fragility, variability, etc. Therefore, when designing tea packaging, we should consider using appropriate materials according to the above characteristics. We should choose composites with good moisture resistance, oxygen resistance, light resistance, no odor, and a certain tensile strength. According to investigation and research, polyester/aluminum foil/polyethylene composites are better used in the market at present, followed by stretched polypropylene/aluminum foil/polyethylene composites, which are commonly known as aluminum platinum composite films, It is one of the best small tea packages in terms of moisture resistance, oxygen resistance and fragrance retention. Now there is a new packaging box, which is made of paper, the upper and lower covers of the can are metal, and the can body is made of offset paper/paper aluminum foil/polyethylene, which has a strong fresh-keeping effect. Moreover, it is much lighter than the metal can, and the design means are richer and more beautiful, leaving more room for designers to play

tea packaging can generally be divided into two categories, namely, large packaging and small packaging

large packaging, also known as transportation packaging, is mainly used to facilitate transportation, loading and unloading and storage. Start the oil pump motor. Generally, wooden boxes and corrugated boxes are used, and tin barrels or white iron barrels are also used; Small packaging, also known as retail packaging and sales packaging, can not only protect the quality of tea, but also have a certain ornamental value, which is convenient for publicity, display, exhibition and sales, and easy to carry

there are many kinds of small packaging, which can be divided into hard packaging, semi-hard packaging and soft packaging from the different production materials, such as iron cans, tin cans, porcelain bottles, glass bottles, and craft small wooden boxes, small bamboo boxes, craft carved gold-plated boxes, etc; There are various cardboard boxes in semi-rigid packaging; Flexible packaging includes paper bags, plastic food bags and various composite bags. The design can be carried out with appropriate materials according to different needs

when designing tea packaging, the first thing to consider is its materials from the transformation and upgrading of the private economy in the past to the upgrading and structure of the development of the private economy now. Whether the selection of packaging materials is appropriate directly affects the quality of goods, which is also determined by the attributes of tea, a special commodity. Therefore, it is generally appropriate to choose materials with precise structure and easy to open for tea packaging. With the development of packaging industry and the combination of modern high technology, many new types of packaging have emerged. There are also many novel and unique tea packages on the market, but some packages seem to be high-end, but there is a tendency to over package. Some are divorced from the attributes of commodities and blindly pursue a kind of gorgeous decoration and impetuous colors on the surface, which is not consistent with the quality of tea itself. For example, there is a kind of tea package with plastic carved flowers and gold plating on the surface on the market, and there is no information that the commodity wants to convey from the package, It gives people the feeling of crafts, not tea

color design of tea packaging

color is the most attractive part of packaging design. If the color is matched properly, consumers will have a pleasing feeling after seeing it, which can attract consumers' attention. The color of packaging is restricted by commodity attributes, and color itself has its attributes. Therefore, we should be careful in using colors. We should strive to be few and fine, concise and lively, or fresh and elegant, or gorgeous and moving, or plain and natural. We should take into account the customs and appreciation habits of consumers, and also consider the different grades, occasions, varieties and characteristics of commodities to use different colors. The design should pay attention to the unity of color and overall style, and should not use too many colors, nor use gold and silver everywhere, giving people a sense of flashiness. When designing, we should consider the comparison with similar products, investigate, analyze and study similar products, learn from each other, and design competitive packages that can stand out among many commodities

image design of tea packaging

the pattern design of tea packaging can make goods more visualized, vivid and interesting. However, the patterns on some packages are old and cumbersome, not very marketable, and lack a sense of the times. They are repetitive and have no personality. Ancient patterns such as dragons and phoenixes are used indiscriminately everywhere. Tradition is not retro, let alone copied. Nationality is not represented by drawing a dragon or a Phoenix. It should be given a new content, new life, new form, a spirit should be integrated into it, and a charm should be reflected. Tradition should be a style, a fashion, more symbolic and concise. The truly traditional packaging industry gives people a sense of culture, connotation and transcendence, which is also consistent with the personality of tea

text design of tea packaging

the text of tea packaging is also an important part of the design. A package can be without any decoration, but it can't be without text. Just like the same person, he must have a name. The text of tea packaging must be concise and clear, which fully reflects the commodity attributes. It is not suitable to use too cumbersome fonts and unrecognizable words, and too stiff fonts with sharp corners are not suitable. Tea is a commodity with strong tradition and nationality. Chinese calligraphy has a long history, and it has strong artistry and appreciation. It is the best to properly use calligraphy to reflect the rich heritage of tea culture and the long cultural history of the Chinese nation, but it is necessary to use easy to understand, easy to read and easy to recognize fonts, and use less cursive or unclear fonts, and we must take into account the recognition of consumers, Make it clear at a glance

in addition, the design of tea packaging must comply with the relevant provisions of China's "tea packaging". The signs of the packaging should be eye-catching, neat and clear, and there should be a complete label, indicating the product name, manufacturer name, address, production date and batch number, shelf life, grade, net weight, trademark, product standard code. If there are changes, they can be printed into self-adhesive for supplementary instructions

materials, colors, patterns, words and other elements in tea packaging design are closely related to commodities. The key problem is how to accurately and quickly transmit commodity information, which is the problem that designers should put in the first place, and it is also the standard to measure whether a packaging design is excellent

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