The export of XCMG Special Machinery Co., Ltd. increased by 81.1% year-on-year.
the export of XCMG Special Machinery Co., Ltd. increased by 81.1% year-on-year.
China Construction Machinery Information
Guide: in January and December this year, the export of products of XCMG Special Machinery Co., Ltd. continued to maintain a strong growth momentum, hitting a new record, with 201 sets exported, an increase of 81.1% year-on-year; The export delivery value increased by 111.25% year-on-year. Among them, there were 114 small loaders, a year-on-year increase of 72.73%, and 87 excavators, a year-on-year increase of 82.22%. Special
from January to December this year, the product export of the special machinery company continued to maintain a strong growth momentum, hitting a new record, with 201 sets exported, an increase of 81.1% year-on-year; The export delivery value increased by 111.25% year-on-year. Among them, there were 114 small loaders, a year-on-year increase of 72.73%, and 87 excavators, a year-on-year increase of 82.22%. In particular, small loaders have successfully entered Switzerland, the most developed country in Europe, achieving another breakthrough in the export of small loaders; 60% of the output of backhoe loaders is used for export, always ranking first in the same industry in China, and has been recognized by many countries and regions in the international market
implement brand competition to promote product export
rely on the "XCMG" brand advantage, vigorously explore the international market, and realize the continuous growth of product export. Under the guidance of the goal of vigorously exploring the international market formulated by the special machinery company at the beginning of the year, we vigorously rely on the "XCMG" brand, promote export with the brand, actively introduce international standards for benchmarking, make efforts in the aspects of product quality and reliability, product design, production control, test and detection, improve the performance and requirements of products in all aspects, and achieve high starting point planning and high standard development; Through close cooperation with the group's import and export companies and other external channels, the company has actively broadened its product export channels, implemented high standards and strict requirements in all aspects of its products, and the development of new markets has been getting better. Its products have successfully entered countries and regions such as Asia, Africa, Latin America, Europe and the United States, accelerated the docking with the international market, won more extensive development space, and realized its original intention to show its skills in the international market, "XCMG" brand test items: the international market share of small loaders has increased year by year
accelerate scientific and technological progress and improve product performance
first class quality depends on first-class technology. Special machinery company ensures high quality of products through continuous improvement of process flow, process layout and process scheme. In order to improve the high reliability of product design, CAD, PROE, CAPP, MRP Ⅱ, ERP and other system software are configured for product technical design to realize the software of main business processes. Each process technician has an independent and perfect computer workstation, and CIMS system is used for process design, development and design of process equipment and process control. Advanced information platform, computer network system and process design means ensure the high quality of products
first class quality should be achieved with first-class equipment. In 2005, the special machinery company invested a huge amount of money in plant construction, equipment transformation and technical equipment upgrading, built a plant with an annual output of more than 2000 small loaders and excavators, equipped with efficient production lines, and purchased dozens of modern production equipment, including CNC boring machines, CNC welding machines, CNC machine tools, CNC cutting machines, etc, Further improve the production efficiency and product quality
strengthen internal management and improve the quality of physical products
in 2007, the special machinery company continued to further promote the fine management work with the main line of "fine management, lean manufacturing and high-quality products", insisted on "creating a brand with quality", and controlled this process and the previous process through the implementation of the measures for the management of physical quality inspection, Since january1,2015, the regulations of Jilin Province on stopping production and sales and providing disposable non degradable plastic shopping bags and plastic tableware will be implemented to mobilize the enthusiasm of employees for independent quality management. Inspectors will be strengthened to implement regional quality control with clear responsibilities, which has strengthened the execution of quality control and ensured the steady improvement of on-site physical quality. In 2006, the special machinery company implemented the international business strategy supported by product export, defined the development orientation of the enterprise, and vigorously implemented the "brand strategy" and "going out" strategy. By strengthening the cooperation with the group's import and export companies, sending special personnel to investigate the overseas market, preparing a detailed overseas market system construction plan, annual product export plan and overseas market support plan, and grasping the trend and demand of the international small construction machinery market on the basis of strengthening the research on the international market
in the development of the international market, based on the key countries and regions where the products are exported, establish a perfect marketing system, select some agents who are familiar with the users, know the users, know the products, have a stable market, have funds and service capabilities, and establish and improve an efficient marketing service system focusing on overseas marketing services and spare parts supply guarantee
the special machinery company insists on providing a "green channel" of "spare parts first, service first and resources first" for product export. To form a closed loop of efficient operation in production and manufacturing, spare parts supply, after-sales service, customer training and export sales, strengthen the support for product export in all links, and jointly promote the internationalization strategy. At present, Central Asia has formed a leading market in Southeast Asia, the Middle East, Africa and South America in order to prevent some enterprises from using unqualified products to compete at vicious low prices. At the same time, products continue to enter Europe Markets in developed countries such as Australia. (source: special agent Xu, jiangzhenfeng, yangchongkai)