The hottest new market growth point of large forma

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Large format digital printing: a new market growth point

in order to better understand and define the large format (more than 24 inches) color digital printing market, the American Printing Market Information Service Center (gamis) conducted research and Analysis on the prospects of the large format printing market

I. technology

in the past 10 years, with the increasing demand for high-quality, wide-width color images, the large format printing market has formed rapidly and has continued to expand to related application fields. Although the traditional electrostatic technology still occupies a certain market in the field of large format digital printing, more and more new technologies have the potential to catch up. At present, imaging technologies used in large format printing include electrostatic, continuous inkjet, thermal inkjet, piezoelectric inkjet, thermal ribbon transfer, laser/led, etc

the software and hardware environment required to complete large format color digital printing include: computer or workstation, printing equipment, mechanical structure for transferring printing materials and post-processing equipment. The software includes a set of rip, print driver, design software, etc

the ink required in the large format printing process must match the print head. The use of appropriate ink can not only improve the replication quality, but also maintain the stability of the print head. According to the survey of gamis, now many large format printing devices support UV ink, which is superior to solvent based ink in many performance aspects. For example, it will not release toxic organic compounds (VOCs). The current development trend shows that UV curing ink will eventually occupy an absolute advantage in the large format printing market, which is closely related to the government's environmental protection policy

II. Market and application

according to the survey of gamis, digital proofing is the main application of large format color digital printing. In recent years, with the continuous introduction of CTP workflow, the demand for digital proofing system has increased. Many enterprises that have installed CTP system use inkjet proofing machines to produce signed samples. Only in this way can they keep up with the speed and output of printing plate output. Due to the high output of large format inkjet equipment, it is far from meeting the demand only for digital proofing. This compact machine can use various plastic materials to produce particles and fragments, which provides an opportunity for printers to apply large format inkjet equipment in product design, banner advertising, posters, body advertising, wallpaper, flooring and other application fields

in the United States, there are about 4000 companies engaged in the production of large format printing, with an annual output value of about $500million

in addition to providing large format color digital images for exhibitions and conferences, the main products of these companies are pop (pointofpurchase, an advertising material in the retail market). We usually see this colorful advertising product in supermarkets and shopping malls. It usually appears in various forms, such as flags, logos or posters. In addition, there are cards, shelves, etc. on the counter, which are widely used in supermarkets Book and newspaper kiosks, audio and video stores, bookstores and other fields

large format digital products have a deeper and deeper impact on the industry, especially for some experienced silk printers and offset printers. With the increasing number of digital color large format printing products, silk printers feel great pressure. Many people are not adapted to the transformation of this technology and its impact on the market. Some enterprises have begun to slowly penetrate into the business of short version POP products

since offset printers generally print long plates, the number of their printing the same product is far greater than the number of silk printing and large format printing, so from the beginning, they ignored the emergence of large format printing. At present, more and more offset printing enterprises have begun to invest in large format printing, trying to do well! The government departments have a good attitude towards attracting investment, expanding their business scope, carrying out proofing, sample making, and producing short versions and express delivery cycles. They usually produce short version jobs on large format inkjet printers, but still process long version jobs in the traditional way, which makes them very competitive

floor image is another form of POP advertising, which is usually used in supermarkets, convenience stores and exhibitions, and is usually completed by silk printing. However, the unique high-definition printing method of large format printers, which is even conducive to the systematic upward shift and continuous adjustment in the price of non-ferrous goods, makes the visual effect of images more impactful, and also avoids the problems prone to occur in silk printing overprint, which lays a solid foundation for large format printing to occupy the field of floor imaging

The increasing demand for POP advertising has brought great market opportunities to commercial printers. According to gamis statistics, pop digital color large format printing will grow at a rate of 8% - 10% in the next four years (in the United States), which is higher than the GDP growth rate of the United States

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body advertising - on trucks, buses, container trucks, cars and even planes - has become a new form of advertising media, so many times it is due to misoperation that leads to mechanical problems, which has a great momentum of continuous growth. At the same time, the continuous progress of digital color large format printing technology has also contributed to the development of this form of media. According to the survey of gamis, in 2001, the large-scale digital printing process produced a total of 800 million to 1 billion US dollars of body images

for commercial printers, the production of body images is a great challenge. Because the surface of the substrate has a certain radian and the surface is also very irregular, the image must be divided into several pieces to meet the needs of the application. If the image segmentation is unreasonable, it must be reprinted. Some surfaces need to print two images to cover the whole body. Therefore, close coordination between artists and industry experts is needed to achieve good results

most body advertisements are usually printed on self-adhesive vinyl film, and appropriate die cutting can be carried out on the car window, which can not only meet the design requirements, but also not hinder the sight of passengers. The number of such products produced on inkjet equipment can be less than 50

in 2001, a total of US $2.1 billion of wide body advertising images were processed and produced in the United States. The growth rate of large-scale printing market was much faster than that of thermal printing, cards, signs and bills, and the prospect of body advertising was much brighter than that of traditional printing. The characteristics of this market branch, such as bright images and a small number of printing, determine that it is very suitable for production with digital large format inkjet equipment

in addition, large format printing is widely used in many market branches such as home furnishings, such as wallpaper, art reproduction and so on. It is predicted that large format printing can continue to grow at a rate of 10% - 11%, and this momentum can be maintained until 2006. Meanwhile, digital color large format printing will gradually mature, and the equipment for printing hard materials and soft and hard materials will enter the market without installing expensive gaskets and some post-processing accessories. Digital color large format printing is an opportunity that cannot be missed

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